Every business needs a brand purpose.
It’s not to be a great competitor. It’s to create a mental monopoly.
A Kyiv and Copenhagen-based brand and marketing consultancy. Helping your company stand out with strategy and campaigns that make you a market leader in the eyes of the people who matter most. Your customers.
Does your brand and marketing actually stand out? Does it make your company the brand of choice? Are your products and services the first that come to mind?
Your competitors are only competing if you follow the same strategy, messaging, and campaign approach.
Whether your business is B2B or B2C, to be unique you need to do things differently - take your company and product strengths (company perception doesn’t always match customer perception) and present them in a way that truly engages your audience.
Campaigns need to be relatable, memorable, and relevant, wrapped up in a strategy uniquely yours.
In short, you need an approach that your competitors can’t copy.
Great brands, and successful companies, all have something in common. They have a honed strategy that leads their brand approach. And this directs their marketing. And that drives their sales.
Are you a brand mirror to your customers, investors, and advocates? What you do and how you present it needs to reflect back your audience. They must see themselves.
